Now Who Would Buy This?

      Whenever you need to sell a product or an idea, you need to know who you're going to sell to. Would you really want to try to sell dentures to a 10 year old? Well, maybe under certain conditions, but usually the answer is no! Companies will spend millions of dollars to figure out who would want to buy their products. This is called a target market. If you want to sell a product or an idea successfully, you better find that target market or you will not be making any large profits any time soon.

      

Marketing mix

      Selling any product takes some time and a combination of what we call a marketing mix. There are four aspects to this marketing mix, product, price, distribution and promotion.  There are many games which help explain how a business and a target market work. After some research I found the game Lemonade World. Now selling lemonade is something that I had become a professional at in my younger years, but this game captures all of the nostalgia still. If you want to see what this game is all about you're in luck, there is a link to it right here --->Lemonade World. 

      

      New businesses that arise have the potential for success, but there is never a 100% chance that they will make it. In the recent news Twitter has just released their initial stock offering. This is a major step for a company and in order for them to continue to be successful, they will need to select a price to attract potential investors. Putting out a positive company image and highlighting the potential profits to be made will be the most important step to the future of the Twitter. Problems with the IPO could result in the company becoming stagnant and losing many investors.